Emmy win and bafta nomination for reverse the odds
Our groundbreaking mobile game that allows players to help beat cancer whilst building a magical world has won the ‘Digital Program: Children & Young People’ category at the 2015 International Digital Emmys. The award was announced at MIPTV’s opening night festivities in Cannes, at the Grand Hyatt Martinez Hotel.
This follows the news that it has been nominated in the Digital Creativity category of the 2015 Television Craft BAFTAs. The full list of nominations are available on the BAFTA TV Craft website
Reverse The Odds is a free puzzle game where each level you play helps in the fight against cancer. Developed by Maverick and Chunk Digital for Channel 4, the game is a partnership with Cancer Research UK and Zooniverse. Available for App Store, Google Play and Amazon App Store, the game is aimed at casual players of all ages. In playing the game every user aids in the work of Cancer Research UK by analysing real cancer slides as they progress through the game story. The more people play the game, and the longer they play for, the more Cancer Research UK’s scientists are helped.